Minister of Information and National Orientation, Mohammed Idris, has called on the newly elected Executive Council of the African Public Relations Association (A.P.R.A) to work closely with the African Union Commission and the Council of Ministers – to ensure public relations remain central to policy formulation, program execution, and project implementation.
The Minister made the call while congratulating with he Newly elected Executive Council of the African Public Relations Association (A.P.R.A) at the body’s 35th Annual Conference and Annual General Meeting (AGM), in Abidjan, Côte d’Ivoire
The Minister who is also a Fellow of A.P.R.A, acknowledged the significance of the election for the advancement of public relations across Africa, adding that while it was a pivotal moment for the body, the collective expertise, and leadership of the newly elected Executive Council would be instrumental in attaining the long-term vision of the association.
He urged the new Executive Council to “continue in the trajectory of reforms in A.P.R.A, stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.
The new A.P.R.A Executive Council comprises Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.